Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.
We're on the silver screen! Well...sort of. 🎥
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Heartell Press
Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.
5 Takeaways from Our First Time Exhibiting at Noted and why we’ll be back at Noted in 2026 Dear Reader, This past summer, a few of us from our team, Rachel, Kristin, and I (Athena), traveled to Las Vegas for Noted: The Greeting Card Expo. It was our very first time exhibiting at Noted, and the experience was energizing, eye-opening, and full to the brim of moments that reminded us why we do this work. Here's a short list of our 5 Takeaways from Noted: The Greeting Card Expo and some photos of...
Thoughtful cards for sunny days and tender moments. Dear Reader, As summer begins to settle in, it brings with it so many quiet reasons to reach out. Summer birthdays, meaningful milestones, and just-because moments that deserve a little love. We’ve gathered a seasonal collection of thank yous, birthday cards, and gentle encouragements in soft, sun-washed colors - designed to help you stay connected through it all. Whether it’s a picnic birthday, a note of thanks after a visit, or a quiet...
Fresh designs for summer shelves. Bright, gentle, and just right. Dear Reader, As summer arrives, customers are looking for cards to celebrate simple joys, mark milestones, and send a little encouragement just because. This seasonal edit features birthdays, thank yous, and gentle encouragement cards in fresh, sun-washed colors, designed to move with the rhythms of real life. Whether it's a picnic birthday, a handwritten thank-you after a visit, or a quiet reminder that someone’s doing great,...