5 Takeaways from Noted: The Greeting Card Expo


5 Takeaways from Our First Time Exhibiting at Noted

and why we’ll be back at Noted in 2026

Dear Reader,

This past summer, a few of us from our team, Rachel, Kristin, and I (Athena), traveled to Las Vegas for Noted: The Greeting Card Expo. It was our very first time exhibiting at Noted, and the experience was energizing, eye-opening, and full to the brim of moments that reminded us why we do this work.

Here's a short list of our 5 Takeaways from Noted: The Greeting Card Expo and some photos of our booth that we put so much heart into. We hope you enjoy!

Since we had such a great time (and want to keep up the momentum of trade shows!), we’re already making plans to be back at Noted* early next year, this time in the Big Apple! Noted* is partnering with NY NOW this February 1–3, 2026 in New York City! Yay! Are you planning to go? We'd love to know.

Thank you so much for being part of our community and for cheering us on every step of the way.

With gratitude,

You can also shop using our digital catalog and place orders by email to wholesale@heartellpress.com!

6426 Georgetown N. Blvd., Fort Wayne, IN 46815
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Heartell Press

Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.

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