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Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.
Thoughtful cards for sunny days and tender moments. Dear Reader, As summer begins to settle in, it brings with it so many quiet reasons to reach out. Summer birthdays, meaningful milestones, and just-because moments that deserve a little love. We’ve gathered a seasonal collection of thank yous, birthday cards, and gentle encouragements in soft, sun-washed colors - designed to help you stay connected through it all. Whether it’s a picnic birthday, a note of thanks after a visit, or a quiet...
We’re 36th Annual Louie Awards Finalists - In Three Categories! Dear Reader, We’re honored (and honestly quite giddy) to share that three of our designs are finalists for the 36th Annual Louie Awards. ✨ LGBTQIA+ : There’s Nothing I Don’t Love, Letterpress Card✨ Friendship / Encouragement : Every Twist in the Plot, Letterpress Card ✨ Everyday Box Set : Book Lovers Box Set If you are unfamiliar, the Louie's are like the Academy Awards of the greeting card world, shining a light on the most...
Rachel's patterns are featured in the latest Uppercase Magazine Dear Reader, We’re so pleased to share that Rachel’s repeating patterns (made with the same hand-carved woodblocks as the Heartell greeting cards you know and love) are featured in the brand new 6th edition of UPPERCASE Magazine’s Surface Pattern Design Guide! Out of 790 submissions, Rachel's was one of the 100 portfolios chosen for this beautifully curated issue and she couldn't feel more honored. Rachel has been working hard...