Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.
Seasonal Reset: Cards for Summer Moments
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Heartell Press
Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.
5 Takeaways from Our First Time Exhibiting at Noted and why we’ll be back at Noted in 2026 Dear Reader, This past summer, a few of us from our team, Rachel, Kristin, and I (Athena), traveled to Las Vegas for Noted: The Greeting Card Expo. It was our very first time exhibiting at Noted, and the experience was energizing, eye-opening, and full to the brim of moments that reminded us why we do this work. Here's a short list of our 5 Takeaways from Noted: The Greeting Card Expo and some photos of...
Fresh designs for summer shelves. Bright, gentle, and just right. Dear Reader, As summer arrives, customers are looking for cards to celebrate simple joys, mark milestones, and send a little encouragement just because. This seasonal edit features birthdays, thank yous, and gentle encouragement cards in fresh, sun-washed colors, designed to move with the rhythms of real life. Whether it's a picnic birthday, a handwritten thank-you after a visit, or a quiet reminder that someone’s doing great,...
We’re 36th Annual Louie Awards Finalists - In Three Categories! Dear Reader, We’re honored (and honestly quite giddy) to share that three of our designs are finalists for the 36th Annual Louie Awards. ✨ LGBTQIA+ : There’s Nothing I Don’t Love, Letterpress Card✨ Friendship / Encouragement : Every Twist in the Plot, Letterpress Card ✨ Everyday Box Set : Book Lovers Box Set If you are unfamiliar, the Louie's are like the Academy Awards of the greeting card world, shining a light on the most...