We’re Louie Awards Finalists!


We’re 36th Annual Louie Awards Finalists - In Three Categories!

Dear Reader,

We’re honored (and honestly quite giddy) to share that three of our designs are finalists for the 36th Annual Louie Awards.

LGBTQIA+ : There’s Nothing I Don’t Love, Letterpress Card
Friendship / Encouragement : Every Twist in the Plot, Letterpress Card
Everyday Box Set : Book Lovers Box Set

If you are unfamiliar, the Louie's are like the Academy Awards of the greeting card world, shining a light on the most meaningful and memorable designs in our industry, hosted by the Greeting Card Association!

💌 We’ll also be at Noted, the greeting card expo in Las Vegas, July 27–30!
If you’re attending the trade show, we’d love to see you and show you our newest releases.

We’re so grateful to have your support as we keep making cards that help us all show up for each other.

(P.S. Curious to see the designs that made the cut? Find them all here.)

Each of these cards were created with care and intention to celebrate identity, honor deep friendship, and to bring more joy to everyday connections.

One of these finalists, There’s Nothing I Don’t Love (shown above), is part of a new category of designs we’re calling Radical Acceptance. These cards are about showing up fully, without trying to fix or change anything. Just love, just presence.

Our Radical Acceptance category also includes our letterpress card I’m Listening and a brand new design coming this summer within our upcoming collection, Here for You.

You can also shop using our digital catalog and place orders by email to wholesale@heartellpress.com!

6426 Georgetown N. Blvd., Fort Wayne, IN 46815
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Heartell Press

Rachel Kroh is the founder of Heartell Press, a line of woodblock printed greeting cards, art prints and textiles sold in over 1000 shops. Rachel’s prints and patterns evoke the memories and relationships that give our lives a sense of purpose; she believes that art can help us transform even the most painful experiences into meaningful connections with others and with our truest selves.

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